Case Study

Harness the Power of Influencer Marketing

Nanobébé

https://www.nanobebe.com/

– Case Description

Nanobébé offers innovative baby products for modern parents. It is the first feeding bottle designed to protect precious breastmilk nutrients thanks to its unique geometry and increased surface area. The bottle cools quickly, reducing bacterial growth and warms quickly at safe temperatures, so you can feed your little one without exposing breastmilk to nutrient-damaging temperatures.
With our strategic influencer marketing solution, Nanobébé grew from zero to hero in the Chinese market within 4 months after opening their flagship store in Tmall Global. Nanobébé became a strategic partner of Tmall Global after entering the Chinese market for only half a year.

Evecutive Summary

Influencers work as brand ambassadors and play an extremely important part in consumers’ purchasing decision-making process in China. The celebrities and KOLs (key opinion leaders) were carefully selected not only based on the number of followers but also on their community niche and audience demographics. We’ve engaged influencers from different social media channels to develop an effective multi-channel marketing strategy.

Celebrity Live Show

The well-known female singer, host, and actor Yiqian Ye hosted a celebrity family life show which engaged hundreds of millions of young mothers in China. She invited a celebrity mum to share her experience of using Nanobébé’s product. The event was a huge success, which quickly increased Nanobébé’s brand awareness among young females in China.